Tag - all star

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NBA All Star Weekend: All Star Game
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NBA All Star Weekend: Sneakers
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Michael Jordan hosts All Star Party
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Stephen Curry launches “Curry One” in New York
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Under Armour launches new brand campaign

NBA All Star Weekend: All Star Game

TThe most anticipated part of the entire weekend is of course the All Star game! The event took place at Madison Square Garden in front of a packed arena! The star studded event didn’t just include the stars on the court – the stands were filled with all kinds of familiar faces in the entertainment and sports world. It’s always fun watching the all star game because you can see how some of your favorite players would play on the same team – something we wouldn’t normally get to see throughout the regular season. These matchups and teammates made it a very interesting game to watch. Especially on the west – Stephen Curry and Chris Paul dishing assists – watching Russell Westbrook score everything coming his way as well! The game ended with the West taking the victory, as well as Russell winning MVP with 41 points! The second highest scorer ever in an All Star game (Off by 1 point for the most number!) It was a fun event to get to see live, make sure to check out the highlights on nba.com

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NBA All Star Weekend: Sneakers

FFor anyone looking for interesting, new and exciting sneakers, All Star weekend had a bunch of new surprises and colorways. Aside from the launch of the Kobe X’s and the Curry 1s, you could find the players wearing custom colorways and upcoming releases. Kanye West also released his first shoe with Adidas during all star weekend. Check out the pictures of some of the kicks around All Star weekend!

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Michael Jordan hosts All Star Party

EEvery year during all star weekend, one of the most exclusive parties to get access to is the Jordan Brand party, hosted by Michael Jordan himself. This year was no different – a line of invite-only guests wrapped around the building, as people waited in below freezing temperatures to get inside. The building, located on Wall Street, was two stories big, as well as 2 different stages for artists to perform. Ariana Grande was the first to come out and perform. A side stage had Prince performing. The upper level was a VIP floor that included just about every celebrity you could think of – Michael Jordan, Beyonce, Jay Z, Carmelo Anthony, Kevin Durant, Russell Westbrook, Andre Drummond, James Harden, Victor Oladipo, Ludacris, Nelly, Derek Jeter and the list goes on…I snapped some pics to share some of the inside atmosphere. Overall it was a pretty cool event to check out!

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Stephen Curry launches “Curry One” in New York

TThis NBA season has been the year of the guards – 4 guards have released their first signature shoe. Damian Lillard and John Wall with Adidas, Kyrie Irving with Nike, and Stephen Curry with Under Armour. The launch party took place at the Marquee in New York and despite the chilling cold temperatures, a lot of familiar faces came out to support. The club was completely packed when Stephen Curry took the stage to thank everyone for their support and coming out. There were two performances, one by Devontee and one by LeCrae. Some of the familiar faces in attendance included host Jamie Foxx, Klay and Mychel Thompson, Aaron and Drew Gordon, Lecrae, Bryshere Gray, Misty Copeland and more! Check out the pics

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Under Armour launches new brand campaign

WWith All Star Weekend and Fashion Week kicking off in New York, Under Armour announced their new plans for the brand and whats coming next. Hosted by CEO Kevin Plank, Entertainer Jamie Foxx and NBA All-Star Stephen Curry, they talked about the Book of Will, covering the various inspirational stories of different figures. They also announced the upcoming launch of Stephen Curry’s first signature shoe, the Curry One. To close off the event, they revealed an epic commercial featuring Jamie Foxx and Stephen Curry. Check out the photos and commercial below!

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