Under Armour launches new brand campaign

WWith All Star Weekend and Fashion Week kicking off in New York, Under Armour announced their new plans for the brand and whats coming next. Hosted by CEO Kevin Plank, Entertainer Jamie Foxx and NBA All-Star Stephen Curry, they talked about the Book of Will, covering the various inspirational stories of different figures. They also announced the upcoming launch of Stephen Curry’s first signature shoe, the Curry One. To close off the event, they revealed an epic commercial featuring Jamie Foxx and Stephen Curry. Check out the photos and commercial below!

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