Archive - February 12, 2015

1
Stephen Curry launches “Curry One” in New York
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Under Armour launches new brand campaign

Stephen Curry launches “Curry One” in New York

TThis NBA season has been the year of the guards – 4 guards have released their first signature shoe. Damian Lillard and John Wall with Adidas, Kyrie Irving with Nike, and Stephen Curry with Under Armour. The launch party took place at the Marquee in New York and despite the chilling cold temperatures, a lot of familiar faces came out to support. The club was completely packed when Stephen Curry took the stage to thank everyone for their support and coming out. There were two performances, one by Devontee and one by LeCrae. Some of the familiar faces in attendance included host Jamie Foxx, Klay and Mychel Thompson, Aaron and Drew Gordon, Lecrae, Bryshere Gray, Misty Copeland and more! Check out the pics

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Under Armour launches new brand campaign

WWith All Star Weekend and Fashion Week kicking off in New York, Under Armour announced their new plans for the brand and whats coming next. Hosted by CEO Kevin Plank, Entertainer Jamie Foxx and NBA All-Star Stephen Curry, they talked about the Book of Will, covering the various inspirational stories of different figures. They also announced the upcoming launch of Stephen Curry’s first signature shoe, the Curry One. To close off the event, they revealed an epic commercial featuring Jamie Foxx and Stephen Curry. Check out the photos and commercial below!

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